Philip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do!

You’ll learn:

How to get over the fear of *not* doing everything for everyone

Specific steps you can take to narrow your focus

How to communicate what you do your ideal client

How to use Positioning in your Productize Service

Links:

Philip Morgan’s book on Positioning

Philip on Twitter

Productize Crash Course