Snapchat has reported 11 million new users in Q3 of 2020, bringing their daily active users to 249 million. In addition, Gen Z ranks Snapchat as their favorite app. This is because Snapchat has bet heavily on in-app offerings that cater to the sensibilities of this generation: augmented reality, engaging “Discover” content, and in-app "minis". We’re a far cry from the stories of Snap’s stock plummeting because Instagram stole “stories”; the platform has adapted and won the hearts of teens in 2020. In this episode, we explore how Snapchat has dominated Gen Z.