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The soap commercials first from the radio then television aired during daytime hours, eventually forming a genre known as soap opera and extending into Prime Time. BAF interviews podcaster James Lott, Jr. of JLJ Media, tapping into Lott's extensive knowledge of the genre and how it has shaped television drama over the decades in the way shows were presented, characters and the actors who portrayed them were received, and viewers watched them often awaiting weeks even months for plot resolution. 

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