"I need to confess something embarrassing: I know how algorithms work. I've built campaigns using them. I teach people about them. And I still fall victim to them."

In this episode, Schnelle breaks down exactly how social media algorithms decide what you see when you open Instagram, TikTok, or YouTube. Not in vague terms like "the algorithm is watching you" (which sounds creepy but doesn't actually help), but in concrete "here's what's happening right now" terms.

She explains the four-step process every algorithm uses:

1. Watching everything you do (and we mean everything)
2. Making predictions about what you'll engage with next
3. Testing and refining constantly
4. Optimizing for engagement metrics—not your wellbeing

And here's where it gets personal: Schnelle admits she still doomscrolls. Even knowing every trick in the book, she still finds herself 45 minutes deep in Instagram feeling worse than when she started.

But something's changed recently. She's started catching herself in the moment, asking "Wait, how is this video making me feel?" And if the answer is anxious, inadequate, or drained? She scrolls away.

That awareness—recognizing when you're being manipulated—is the difference between being controlled by the algorithm and having some agency over it.

The good news? You can train your algorithm.

Schnelle teaches you how to be intentional about what you engage with, how to use the "Not Interested" button strategically, and how to reset when your feed has gotten too negative or anxiety-inducing.

This isn't about deleting social media or going on a digital detox. It's about understanding the system well enough to use it on your terms.

What you'll learn:

• The exact mechanism behind "why can't I stop scrolling?"
• Why negative content often gets more engagement than positive (and what that means for your feed)
• How to actively train your algorithm to show you better content
• Why platforms prioritize engagement over your mental health—and what you can do about it
• Practical strategies Schnelle uses herself (because she's still figuring this out too)

If you've ever wondered why TikTok feels like it can read your mind, or why you open Instagram "just for a second" and lose an hour, this episode explains it all—from someone who built these campaigns professionally.

Plus, she shares how this connects to digital literacy education for kids: teaching them they have more control than they think.

Perfect for: Anyone who's ever said "I don't know how I ended up scrolling for so long" and wants to understand what's actually happening to their brain.

Want to bring digital literacy education to your school, library, or organization?

Schnelle offers customized workshops—virtual and in-person—that teach students, educators, parents, and community members how algorithms, manipulation tactics, and social media psychology actually work.

Programs available for all ages: elementary students learning internet basics, teens understanding social media psychology, adults navigating digital wellbeing, and seniors protecting themselves online.

📧 Email: [email protected]
🗓️ Schedule a consultation: https://bamdigitalmedia.info
🗽 Based in Brooklyn, NY | Virtual workshops available nationwide

Learn the insider knowledge that makes the difference—from someone who's been on both sides of the screen.