In this week's 'We The People', we discuss how social media influencers are 'influencing' the upcoming 2024 Lok Sabha elections. The election is being fought amid soaring temperatures on the ground and in the cool and comfort of social media, with political parties and personalities using the might of social media influencers to increase their influence in the upcoming election, be it culture, fashion, or fitness. Political parties are tapping into influencers to push their political message. So, while every brand is buying your attention at a price, why not our netas? But the big question is, 'Can the rules of a free-market economy apply when it comes to driving narratives in a democratic election?