There are about 500 million new tweets generated every day, and a surprising number -- about 10 million per day -- are about alcohol. This is generating a near endless well of data for public health researchers, who study how social media can influence our behavior and shape our reality in dangerous and unhealthy ways.

On this episode, we explore what happens when social media makes it seem like “everyone’s doing it,” and what you can do about it, especially if you have high school or college-age students who are active on social media.

Additional music: Blue Dot Sessions, “Highride.” Lee Rosevere, “Let That Sink In.” Little Glass Men, “Golden.”