In the latest episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Maya Demishkevich, the Chief Marketing Officer at Carroll Community College.

Maya shared groundbreaking strategies on how her team uses social media to help Carroll Community College retain its students.

One of the insights shared were the five key pillars affecting student retention:

💲 Financial Burden: Engaging content that informs students about scholarships, financial aid, and budget management tips.

🎓 Academic Challenges: Promotions for tutoring services and study groups to bridge knowledge gaps.

👶 🛠️ Balancing Commitments: Support resources for adult learners and working students, showcasing flexible learning options.

🧘‍♂️ Mental Health: Awareness campaigns focusing on wellness resources and support systems available on campus.

🤝 Student Assistance Resources: Highlighting campus services like career counseling and health services, ensuring students know how to access these resources.

💡 Why It's Crucial:

These pillars represent students' core challenges, and addressing them through social media can significantly enhance their college experience and likelihood of success.

Strategic Takeaways for Marketers:

1️⃣ Targeted Campaigns: Each piece of content is tailored to address specific student needs, making social media a critical touchpoint for support.

2️⃣ Faculty Involvement: Empowering faculty to participate in social media efforts amplifies reach and authenticity.

3️⃣ Student Ambassadors: Leveraging student voices to relate and resonate, making the message more impactful.

Tune in to the full conversation on the Education Marketing Leader podcast today.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

P.S. Be sure to connect with Maya and follow Carroll Community College on social to see how they put the advice Maya shared into practice.

#HigherEducation #Marketing #StudentRetention #SocialMediaStrategy #Podcast