Have you ever wondered what it takes to create a successful event that keeps attendees coming back year after year? In this episode, I sit down with Michael (Mike) Stelzner (and my boss), the visionary behind Social Media Marketing World, to uncover the secrets of building and sustaining a thriving conference in the ever-changing landscape of digital marketing.

With 12 years of experience under our belts, Mike and I reflect on the journey of Social Media Marketing World, from its humble beginnings to becoming a must-attend event for marketers worldwide. We explore the challenges, triumphs, and pivotal decisions that have shaped the conference over the years.

Key Insights on Event Success

Mike shares valuable lessons on:

• The importance of data-driven decision making in shaping event content
• Strategies for keeping content fresh and relevant year after year
• How to leverage AI to streamline event planning and marketing
• The power of flexible payment options to increase accessibility

Adapting to Change and Taking Calculated Risks

We discuss how Social Media Marketing World has evolved to meet the changing needs of its audience, including:

• Narrowing the focus to serve small businesses and creators
• Introducing new tracks and ticketing options to address emerging trends
• Balancing innovation with financial responsibility

The Human Element in the Age of AI

Despite the growing influence of artificial intelligence, Mike emphasizes the continued importance of the human touch in event planning and execution. We explore how to strike the right balance between leveraging technology and maintaining the personal connections that make events truly special.

Lessons for Event Planners and Marketers

Whether you're planning your first event or looking to revitalize an existing one, this conversation offers invaluable insights on:

• Building and nurturing a loyal audience
• Creating unforgettable experiences that keep attendees coming back
• Staying ahead of industry trends without losing sight of your core audience

Join us for a behind-the-scenes look at the strategies and decisions that have made Social Media Marketing World a cornerstone event in the digital marketing industry. Discover how to apply these lessons to your own events and marketing efforts, and learn why sometimes the boldest moves can lead to the greatest rewards.

Connect with Mike:

• Social Media Marketing World
• Instagram: https://www.instagram.com/stelzner
• LinkedIn: https://www.linkedin.com/in/stelzner/
• Facebook: https://www.facebook.com/stelzner/
• X/Twitter: https://x.com/Mike_Stelzner

Mentioned in this episode:

Bold Push

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