How Sonic Branding Enhanced USAA's Brand Across Platforms with Colleen Fahey, US Managing Director, Sixième Son & Sergio Trujillo, Lead Brand and Creative Strategy, USAA

USAA's brand is one that embodies comradery and so when it came time to find a sound that represented them that could be used across all their platforms, they turned to sonic brand agency Sixième Son.  Listen to hear why this financial institution thought a sonic brand was necessary and the process of how it was created, where it is used and where it will be used in the future.

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