Inspired by the elements of nature, the CUPRA team has designed a unique sound for the CUPRA Born, the brand’s first 100% electric car. We exclusively reveal this sound and its creation process in the first episode of ‘The Impulse’, the new CUPRA podcast, with the collaboration of Antonino Labate, CUPRA Director of Strategy, Business Development & Operations; and Francesca Sangalli, Head of Colour & Trim Concept & Strategy.

Inspired by the elements of nature, the CUPRA team has designed a unique sound for the CUPRA Born, the brand’s first 100% electric car. We exclusively reveal this sound and its creation process in the first episode of ‘The Impulse’, the new CUPRA podcast, with the collaboration of Antonino Labate, CUPRA Director of Strategy, Business Development &amp; Operations; and Francesca Sangalli, Head of Colour &amp; Trim Concept &amp; Strategy.

How sound is BORN | THE IMPULSE

Welcome to The Impulse, the CUPRA podcast. What will electric cars be like in the future? How is the sound of an electric vehicle designed? How do you create a brand from scratch? What role does digitization play? How are emotions extracted from design? This podcast seeks answers to these questions from the best experts, giving us an impulse for the future.

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How sound is BORN | THE IMPULSE

How sound is BORN | THE IMPULSE