Craig is joined by Liam O’Neill and Sam Lewis, senior leaders at bpmd, a consultancy that works with large, complex organisations to build lasting process, transformation, and change capability.

Over the last decade, bpmd has grown from three people working out of a spare room with a single client into a specialist consultancy trusted to support enterprise-scale transformation programmes. Their work spans global organisations, complex operating models, and long-running change initiatives where process, data, and execution genuinely matter. They are particularly well known for helping organisations turn platforms like SAP Signavio into something that delivers real business value, rather than shelfware.

In this episode, we cover:

• The journey from early-stage survival to leading complex, enterprise-level transformation work
• How bpmd moved away from generalist, task-based delivery into a clearly defined specialism
• Why producing high-quality outputs is not the same as creating meaningful business outcomes
• The leadership discipline required to narrow focus before the pipeline fully supports it
• How challenging client requests can strengthen trust rather than damage relationships
• Why working with clients who already value the work changes the entire sales dynamic
• The impact of specialisation on team quality, motivation, and retention
• How helping clients build their own capability leads to more strategic, higher-value engagements
• What the rise of AI and automation means for consultancies operating in change and transformation

This is a practical, experience-led conversation with consultancy leaders who have operated inside complex organisations, navigated long sales cycles, and learned where real value is actually created.

Host:  Craig Herd, Managing Director at Consultancy Growth
Guest:  Liam O'Neill, Managing Director at bpmd
Guest: Sam Lewis, Director at bpmd