In this episode, we explore how Spotify has leveraged market research to revolutionize the way users discover and engage with music. From perfecting its recommendation algorithms to redesigning its user interface, Spotify's commitment to understanding user behavior has been key to its success. We delve into the insights behind its iconic features like "Discover Weekly" and how market research helped shape its transition into podcasts, audiobooks, and live audio formats. Additionally, we discuss how Spotify balances data-driven personalization with ethical design practices, ensuring a responsible user experience. Tune in to learn how Spotify turns market research into a competitive advantage, making music discovery more enjoyable and intuitive than ever.

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