How Spotify's Data Shapes Strategy for Connecting Brands and 'Savvy Consumers'
Khartoon Weiss, global head of verticals at Spotify, discusses how user behavior on the streaming platform informs the way brand partners target their listeners. Read more: https://mackinstitute.wharton.upenn.edu/2019/spotify-khartoon-weiss/
Hosted on Acast. See acast.com/privacy for more information.
How Spotify's Data Shapes Strategy for Connecting Brands and 'Savvy Consumers'
Khartoon Weiss, global head of verticals at Spotify, discusses how user behavior on the streaming platform informs the way brand partners target their listeners. Read more: https://mackinstitute.wharton.upenn.edu/2019/spotify-khartoon-weiss/
Hosted on Acast. See acast.com/privacy for more information.