Partnerships are at the core of Spryker, a growing e-commerce company. Because Spryker works with customers across B2C, B2B, and marketplace sales, the company's ability to drive growth for its partners through responsive, agile solutions is of paramount importance. Spryker also values creating a transparent and trust-driven culture both within its organization and with its partners. "Culture eats strategy for breakfast," says Edmund Frey, Spryker's Chief Revenue Officer.

In today's episode of Growth Hacks, Kunal and Katja sit down with Edmund to discuss how Spryker defined its company culture. Edmund walks them through the three steps that Spryker takes when defining its partnership vision, and how it does so while mitigating conflict between various parts of its sales apparatus. He also breaks down Spryker's playbook to global expansion and how it diversifies the staff across its partnership teams, and explains how Spryker draws its partners into its community on an ongoing basis to drive awareness, excitement, and shared learnings.