Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

How StackRox found product-market fit: Wei Lien Dang on riding tech stack tailwinds


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StackRox is a security startup born in 2015. After many initial setbacks, StackRox went on to become a leader in container security, riding the Kubernetes wave and helping cloud-native companies secure their software. Wei Lien Dang joins us today to discuss how StackRox found product-market fit.  

Wei Lien Dang is a General Partner at Unusual Ventures. Before joining the venture capital firm, Wei was the Co-Founder of StackRox. StackRox became one of the first startups in the container security world to offer a Kubernetes-native solution and in 2021, was acquired by Red Hat.  

Join us as we discuss:

  • What drew Wei to StackRox and his transition from being a product executive to a founder?
  • StackRox’s product-market fit journey and the indicators that they had found product-market fit after their pivot. 
  • How did StackRox define its product strategy?
  • How StackRox leveraged open source as a critical part of its go-to-market strategy and Wei’s advice for founders going open source.
  • About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services. Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, 
and Vivun.

    About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at [email protected] and on Twitter (https://twitter.com/sandhya) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/).

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    Startup Field Guide by Unusual Ventures: The Product Market Fit PodcastBy Unusual Ventures

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