In this episode, we dive into how Standard Chartered has used market research to guide its digital transformation across emerging markets. From localizing mobile banking apps to driving financial inclusion, the bank's research-driven strategies have shaped its offerings to meet the unique needs of customers in countries like Nigeria, Kenya, India, and Indonesia. We explore how insights into user preferences, regulatory challenges, and infrastructure limitations have led to innovative solutions like paperless onboarding, Islamic banking options, and offline banking features. Additionally, we discuss how continuous feedback and sentiment analysis have helped Standard Chartered stay ahead in competitive markets. Tune in to learn how research has fueled the bank’s growth and positioned it for long-term success in diverse global markets.

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