Audience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to evolve messaging. You need to infuse all communication with authenticity and a deep appreciation of what matters to each user most. Stardust, a social app for entertainment fans, is doing this and more. In episode #407 of our bi-weekly series Reimagine Growth sponsored by CleverTap, Stardust COO Ashley Fauset shares how she has cemented a strong sense of community by aligning push messages with how users interact with the app (and their fellow fans). She also talks about the role of recommendations, the importance of granular segmentation, and why merely segmenting Star Wars fans as “Star Wars Fans” is not a smart move.

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