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How startups can use marketing to stand out and scale up
The teams here at And Rising are constantly analysing how marketing, creative and communications strategies are being used — or often misused.
Register for the Sifted communityObservation one: startups don’t bake marketing into the model correctly or early enough.
When you’re on a mission to make a dent in the universe, marketing is seen as a tax for being unremarkable.
“When you’re on a mission to make a dent in the universe, marketing is seen as a tax for being unremarkable.”There’s an important truth to this.
Bold entrants like Warby Parker and Glossier have been able to get their customers to do a lot of their marketing for them. | To read full story, visit https://startuparound.com/read/1584685808.016204/How-startups-can-use-marketing-to-stand-out-and-scale-up?ref=audio_experience
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By Startup AroundThe teams here at And Rising are constantly analysing how marketing, creative and communications strategies are being used — or often misused.
Register for the Sifted communityObservation one: startups don’t bake marketing into the model correctly or early enough.
When you’re on a mission to make a dent in the universe, marketing is seen as a tax for being unremarkable.
“When you’re on a mission to make a dent in the universe, marketing is seen as a tax for being unremarkable.”There’s an important truth to this.
Bold entrants like Warby Parker and Glossier have been able to get their customers to do a lot of their marketing for them. | To read full story, visit https://startuparound.com/read/1584685808.016204/How-startups-can-use-marketing-to-stand-out-and-scale-up?ref=audio_experience