Nikki joins Politely Pushy this week to talk about why marketers are essential to businesses’ success, especially during a recession. Because of marketers’ creativity, Nikki says they have the ability to pivot for organizations and help them align their goals. In her conversations with startups, she found that driving demand is the number one priority. Something else she discovered? Organizations are beginning to move away from just bringing in full-time senior-level people, and are starting to look at part-time hires as well. Nikki also talks about her upcoming charity project based on helping African children in the UK connect with their heritage, and how she’s excited for the mentoring opportunities and strategic challenges that de Villiers Consulting will offer. Listen to her episode for more.