Alice Kim is a fashion industry veteran with more than two decades of experience. She’s now the Founder and CEO of PerfectDD, a sustainable clothing brand made specifically for mid-sized women with size DD and up. 

In this episode, Alice chats with Maribel about every step of her journey: from starting her career in finance to leading PerfectDD today. Throughout their conversation, Alice shares lessons she learned along the way and offers advice for fellow entrepreneurs. She also emphasizes the importance of staying focused on your audience and incorporating your values into how you run your business. 

In-flight topics:

• Finding a product-market fit
• Importance of data in brand building
• Focusing on a specific audience
• Building a sustainable business
• Living your values through your business
• …and more!