How did Steve Nygren get people to move to Serenbe when there was nothing here but trees and an idea? After investors balked at his idea and declined, he knew it was up to him to show people what Serenbe would be. Steve worked with Robert Rausch and Ryan Gainey to develop an image box with drawings, imaginations and descriptions of what he was building in Chattahoochee Hills.

Questions Answered

Why did the first residents choose to move to Serenbe?

How did Steve Nygren show future residents what his vision was for Serenbe?

What is Les Dames d'Escoffier's connection to Serenbe?

How did Steve Nygren finance the first homes built in Serenbe?

Who were Serenbe's residents at the beginning?

What were the first "small homes" in Serenbe?

How did Serenbe succeed through the 2008 recession?

Why did Steve Nygren use his own funds to build commercial centers in Serenbe's first neighborhoods?

What does Steve Nygren want to build next in Serenbe?

How does Europe's treatment of seniors differ from America's?

People + Organizations Mentioned

Lew Oliver

Little Acorn Learning Center

One Mado

Peloton

Pro Bike Repair

Proper Hair

Resource Serenbe

Serenbe Yoga

Spa at Serenbe

Yumiko Sushi

AJ Downing

Angie Mosier

Chatt Hills Gallery

Forage & Flower Botanical Design Studio

Gainey Hall Gallery

General Store at Serenbe

Gym at Serenbe

Halsa Restaurant

Hills & Hamlets Bookshop

Les Dames d’Escoffier

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Today through October 12, order a copy of Start In Your Own Backyard and you'll receive a tote bag, keychain and signed bookplate from Steve Nygren.

Get a Start In Your Own Backyard Book Bundle Today
Pre-Order from your favorite bookseller, send in your receipt and we'll mail you a book bundle as our gift.