In episode 267, I delve into the powerful impact of story with Susan Rooney-Harding, Director of The Story Catchers. Susan explains how their evidence-based methodology harnesses stories for purpose to measure social impact in monitoring, evaluation and project reporting. Through story, they are able to humanise evaluation data, empowering decision makers to see real-life impact, beyond participation numbers or other standard metrics. Susan shares tips and insights on how to utilise stories to enhance positive social impact.

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Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.

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