Here's a great case study example of story power in action - where stories are used to drive a better culture, results and mentality in the workplace.

Corporate storytelling specialist Eamonn O'Brien speaks with speaker, author of Joy Inc, and chief storyteller, CEO and tour guide at Menlo Innovations Inc about how he has used stories to capture how their software and ways of doing things impact customers, people using their systems and their staff...and how creating a story-centric culture can have such a profound effect on all who hear and share them.