There’s marketers, and then there’s storytellers. Members of the latter group often say that their job is to teach, rather than sell. It’s easy to imagine why this mindset would be particularly advantageous for an education marketer. After all, today’s students don’t just want basic information about potential schools. They want a myriad of reasons to believe that this is indeed the right school for them. Thus, education marketers must master the art of storytelling and show prospective students how this experience will change their lives.