In this episode of All That's Connected, host Paul Hurley sits down with Lydia Rudy, Chief Development Officer at ERC Pathlight. Lydia shares her journey from social worker to compliance officer to her current role, discussing the unique challenges of scaling behavioral healthcare organizations while maintaining clinical excellence. She offers insights on using data to drive growth decisions, regional marketing strategies, and the importance of measuring ROI in healthcare marketing. The conversation explores the complexities of providing mental health services within regulatory frameworks and the future of behavioral healthcare in America.

Timestamps:

0:00 Introduction and Lydia's background in behavioral healthcare

2:26 Lydia's journey from social worker to Head of Development at ERC Pathlight

5:43 Navigating regulatory compliance in healthcare marketing

8:32 Using data to develop region-specific strategies vs. one-size-fits-all approaches

13:05 Creating alignment through common data frameworks across departments

17:20 Balancing growth with clinical excellence and patient needs

25:33 The importance of data integrity in making investment decisions

32:21 Partnering with data platforms to enhance marketing effectiveness

40:10 Coordinating marketing efforts to optimize facility utilization

43:38 The future of behavioral healthcare and the need for mental health parity