In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth.

TK is an accomplished entrepreneur and tech industry veteran. With over 20 years of experience in software development and business leadership, he previously founded and led Aptera, a successful custom software development company that he grew from 2 employees to over 120 before its acquisition in 2021. Under his strategic guidance, Factor AE has expanded to serve over 300 companies nationwide.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.
Highlights:

• [00:00] Introduction & Meeting TK Herman
• [03:35] Selling a Business
• [05:15] The Power of Peer Networks
• [07:26] Building a Company Culture that Retains Talent
• [10:10] The Birth of Factor AE
• [16:12] The Sale of Aptera & Lessons Learned
• [23:06] Going All-In on SaaS
• [26:20] Scaling Factor AE
• [30:55] TK’s Three Keys to Business Success
• [36:15] Final Thoughts & Where to Find TK
  
  

Episode Resources:

• TK Herman on LinkedIn
• Factor AE Website
• Aaron Marchbanks on LinkedIn
• Justin Edwards on LinkedIn
• Delta Systems Website