It's now widely accepted that customer experience (CX) knowledge now has a direct impact on a company's success, and if you don't know how to leverage that knowledge to make informed decisions, your company might not be reaching its full capabilities. The problem with focusing on CX is that it occasionally comes at the expense of organisations' security and it is also difficult to navigate around the separate global regulatory requirements. Whether you're navigating around GDPR or PIPA, improving a customer experience comes with the same difficulties. 

Our guest today is Phillip Dunkelberger, CEO of Nok Nok Labs. Phillip knows exactly how focusing on CX can improve your organisation and, this time, we seized the opportunity to ask him some of the most important questions on this hot topic.