Today Matt and Chris are giving you three tests you can take to test the strength of your brand. Whether you’re starting a new brand, thinking about rebranding, or living with a brand that hasn’t changed for years, these tests can help you identify weaknesses in your branding and communication.

Don’t worry, this isn’t an exam. It’s more a series of thought experiments that can change your way of thinking. Give them a go and let us know how you get on.

Here’s the breakdown

00:00 - Intro

00:37 - The visual storytelling test

02:05 - The start over test

03:57 - The internal brand test

Links which Matt and Chris mentioned:

Simon Sinek | How great leaders inspire action

https://www.youtube.com/watch?v=qp0HIF3SfI4