What to look for in your script Playing more than one idea at a time What are you actually saying ; what are you implying Finding more than one meaning in a line, phrase or word in your script that will offer you another interpretation

How Subtext Adds Depth to Your VO

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It may come as a surprise to most people as to what a casting director actually does, even if you’ve considered yourself a professional talent for a number of years. Casting agencies select talent they feel are most suitable for the specific job at hand from talent agencies based on the individual talent’s professional promotional […]

What Does a Casting Director Do?

You might be relieved to discover the best advertising… isn’t advertising at all. By that I mean the adage, “less is more” applies when it comes to art directing your graphics that will allow you to make your name known and associated with being a professional voice talent with taste and an elevated aesthetic.  Here […]

Branding, Rebranding and Art Direction for Voice Actors

Listen to SOUND ADVICE founder & author of The SOUND ADVICE Encyclopedia of Voiceover, Kate McClanaghan, defines:

The Standards That Define Competitive Voiceover Demos

For decades now, legions of actors have emerged from assorted acting schools across the country harboring a deep aversion to pursuing and accepting commercial work. Yet, if you scratch the surface a bit, you’ll probably find this unfounded antagonism typically stems from the misguided notion you’d become “a sellout” if you perused commercial opportunities. It’s […]

The Unexpected Benefits of Mastering Commercial Work

If you’ve been pursuing voiceover work on your own in America for the past decade or more, chances are you’ve been following a business model that concentrates almost strictly on securing work all by yourself, or DIY, by procuring jobs primarily through excessively low-paying sites like Fiverr, Upwork and a few Pay-to-Play (P2P) platforms. Nevertheless, […]

How Subtext Adds Depth to Your VO

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