Dive deep into Kyle Cooke's Loverboy saga on Summer House—from its 2019 launch and rocket rise to #4 hard tea in the nation (thanks to zero-ad-spend Bravo exposure and COVID-era direct sales) to the brutal reality of recent years. We break down the eye-popping numbers: $16M annual sales and $38M cumulative by 2022, followed by a staggering $3M loss in 2023, another $1.5M operational hit in early 2024, and Kyle personally injecting $500K while halting his salary for nine months to keep the lights on. Discover how aggressive scaling backfired, the ironic launch of Flower Boy THC drinks amid personal hypocrisy, and why Kyle turned to DJing "to pay the bills." We also unpack the lingering impact of his split from Amanda Batula—her branding genius and on-site presence still drive sales, but the website's couple imagery screams key-man risk. Is Loverboy headed for a shutdown, a sale, or a comeback? Get the messy truth, cast shade, and all the Bravo business drama you crave!

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