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In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus.
Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% conversion rate from free trial to new customer. He sheds light on using the free trial model. He emphasizes the importance of critical metrics such as MQL input, demo attendance, and net revenue retention to assess growth and customer satisfaction.
Focusing on these quantitative indicators has allowed SumoQuote to perfect its market positioning and enhance product love, as evidenced by a high net promoter score.
Main Takeaways
Tools Mentioned in this Episode
Join us next time as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.
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In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus.
Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% conversion rate from free trial to new customer. He sheds light on using the free trial model. He emphasizes the importance of critical metrics such as MQL input, demo attendance, and net revenue retention to assess growth and customer satisfaction.
Focusing on these quantitative indicators has allowed SumoQuote to perfect its market positioning and enhance product love, as evidenced by a high net promoter score.
Main Takeaways
Tools Mentioned in this Episode
Join us next time as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.