INFLUENCE

204 How SuperBam Returned $10 Million to Internet Creators

02.21.2022 - By Matt SilvermanPlay

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Making a living on the Internet is hard enough. But when you finally make something popular (a YouTube video, a TikTok) it's almost certain that someone will steal it and re-upload it somewhere else. It's not always malicious, but it can harm content creators' bottom line.

Some platforms have the tools to find pirated content automatically, but it can be difficult to reclaim lost revenue. That's where SuperBam comes in. It's a one-of-a-kind company that helps creators identify stolen or misused content and gain control of its monetization and other intellectual property rights, putting the tools once reserved for record labels and movie studios into the hands of online influencers.

Alli and Lindsey speak with Chris Landa, President and Co-Founder of SuperBam, about how the company got started, and how they've reclaimed $10 million in pirated revenue for creators.

Hat Tip, Tubefilter: https://www.tubefilter.com/2022/01/21/superbam-10-million-rights-management-digital-content-creators-youtube-tiktok/

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