Associations might face some major changes, but they continue to bring tremendous value to the professions and people they serve. They advocate for their industries, elevate the voices of experts, and give members a place to advance in their careers.

At the heart of bringing these goals to life is an association’s staff.

In part two of our conversation with Tracy Folkes Hanson, CAE, President & CEO of CSAE, we explore:

• personalizing experiences that meet members where they’re at
• nurturing a healthy, dynamic workplace culture
• providing professional development opportunities and pathways
• adapting to meet the evolving needs of employees
• rallying around a shared value proposition and making sure every member of staff has the ability and confidence to articulate it

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