Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital

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On the show today were:
Rachel Davies, Creative Director @ Susan G. Komen
Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA
Joseph Manos, Executive Vice President @ MindFire
During the interview, I dug into Rachel’s:
30% increase in revenue (by combining direct mail & digital in *this* way)
“HOOK” method that drives meaningful engagement through multiple channels
Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples!
Also, Mary Ann Geers and Joseph Manos covered:
insight into some of the surprising industries that are recovering and using Direct Mail
recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns
...more
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialBy MindFire (David Rosendahl)
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