Lisa Gring-Pemble thinks business can be a force for good in society. And the co-director of George Mason University’s Business for a Better World Center and co-founder of the university’s Honey Bee initiative is an outspoken champion of that sensibility. Gring-Pemble tells Mason President Gregory Washington how and why business should address world challenges. She also describes how business can drive sustainability success and shouldn’t be measured simply by profits but how it affects the environment and the communities in which we live.