Last year's cancellation of SXSW EDU in March was the first shocking wake-up call to the madness of the pandemic. This year's virtual event (March 9-11) with keynote Oprah Winfrey will be a bellwether for what in-person industry powwows may look like in the future. In this episode of EdTech Today, SXSW EDU executive producers Ron Reed and Greg Rosenbaum detail their pivots this past year and share valuable insights for any ed exec who creates, exhibits, or attends edtech events.