Research shows 52% of consumers are more attracted to buy from certain brand

over others if these brands stand for something bigger than just the products or services

they sell, which align to their personal values.

So what does this all mean for you?

Whether or not you’re running a business, you are wanting people at the very least to buy

into you. And buying into someone is a lot harder if you don’t know what you’re buying into.

Understanding what you stand for gives your audience a choice. It also means you don’t need to waste your time trying to reach people who don’t share your values.

And being clear on your purpose, gives others something to connect to; a shared experience, a joint feeling which helps build stronger, more loyal relationships.

Continue the learning. Check out my next episode for tips on how you can talk about your values so they are more ‘Yes’ than ‘Yawn’.

Want to continue the conversation or get some extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing