Considering that taste is one of the most important factors for any food or beverage product, it’s often surprising how little training the decision makers at F&B brands have in this area. In our first episode, Micah and Brandt discuss the difference between taste vs flavour, not-so-supertasters, trigeminal effects and how (and how not) to approach a tasting session.

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Follow Brandt and Micah:

https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more.