Get Hired Up: Executive Brand Management

How Tech Executives Actually Get Recruited to Fiduciary Boards


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Today we launch Episode Two of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto.

This is episode two of a three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance?


4:00 Leadership optimization and the journey to fiduciary board roles

5:12 Networks to referrals

7:38 Industry relevance and board quality 

8:30 Time to board 

8:58 Function & current practice of the nom/gov committee

9:47 How to raise your hand

10:05 Recruiter & board networks

11:00 Industry conversations with directors

12:46 Content creation as demand generation

16:02 Networking and your unique point of view

17:30 Board member insights & thought leadership

19:14 Building the Governance muscle

21:01 Alex’s advice on leadership development

24:15 Authentic leadership and employee followership

25:00 Reach Alex Cho on LI


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Get Hired Up: Executive Brand ManagementBy Maureen Farmer

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