When basketball went offline in March, NBA executives had a few months to pivot. What they created — a “bubble” environment that kept athletes safe while inviting their millions of fans to participate virtually — harnessed technology to reimagine professional sports. Danny Meiseles, the NBA’s President and Executive Producer of Content, explains how his crews successfully simulated a live crowd, kept players hyped, and completed the 2020 season, plus what to expect when gameplay restarts in December.

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