Crafting a go-to-market strategy in the alluring SaaS space requires confidence and content.

Gerald Hetrick, CEO of manufacturing operations platform Docket, repeat tech entrepreneur, and EOS Implementer, chats with VividFront’s President, Madison Riddell, about his approach to building B2B brands that sell. Gerald unpacks why he chose the tech industry, his velocity vs. quality mindset for producing thought leadership, insourcing vs. outsourcing marketing execution, and his secrets to generating multiple successful start-up exits.

Aspiring leaders in software, manufacturing, recruiting, IT...this one is for you.