Starting a business in a tough spot didn't stop Shawn Walchef from making a name for himself in the competitive world of restaurants. 

In this episode, Shawn, owner of Cali BBQ and Cali BBQ Media, talks about turning challenges into opportunities. He discusses the critical role of digital tools in expanding his restaurant's reach and efficiency, providing invaluable insights for those looking to elevate their operations and customer engagement. 

Shawn's journey from a local BBQ spot to a digital powerhouse offers a roadmap for franchises seeking to adapt and grow in today's tech-driven market.

From mastering social media to optimizing operations with tech tools, Shawn shares practical advice for any business owner looking to improve their game. Tune in to learn how you can apply these insights to your own venture!