Sammi Leibovitz DeChiaro, former Vice President and Creative Director at AOL, talks about why technology is critical for brand advancement and how tech trends influence marketing strategies.

Sammi Leibovitz DeChiaro has spent the past ten years building brands in the tech/media space, specializing in creative, strategy, and user experience both on and offline. Sammi served as Vice President and Creative Director at AOL, successfully launching and running several brands in the AOL portfolio. At AOL, Sammi was a founding member and head of MAKERS, the most extensive collection of women’s stories ever assembled and named by Forbes as one of the "best websites for women." Sammi now runs her brand consultancy and has launched new platforms and experiences for various companies and individuals.

The interview was conducted by Raluca Popa, who was previously the Chief Operating Officer at the Institute for Education, a Washington DC-based nonprofit organization. Raluca now directs Client Services for [e-spres-oh], a global provider of end-to-end digital product development for clients worldwide.