Hello and welcome to another episode of To Affinity and Beyond. This week I’m joined by Joel Spence, Director of Growth and Innovation at Serco ExperienceLab.

I’ve known Joel for a few years, since working together for around 12 months at Callcredit, before their £1b acquisition by TransUnion. Joel is the epitome of a modern growth director with a strong focus on customer experience and innovation.

In this episode we talk about how technology and insight drive innovation. Joel shares some great examples to bring the topic to life and I think you’ll find the content really enjoyable and valuable.

Joel’s very active on LinkedIn, posting and sharing some excellent content, so I’d highly recommend connecting to him.

If you’d like to find out more about Hyper and how we use data science and AI to create insight and optimise decision making for consumer brands, please get in touch at [email protected] or check out our website at www.hyper-group.co.uk.

So without further ado, let’s get into the episode.