If anyone knows what it takes to create dazzling, immersive in-person experiences on a larger-than-life scale, it’s Winston Fisher. Fisher is CEO of AREA15, a Las Vegas hub for interactive art and entertainment. AREA15 features a fully sensorial virtual reality free-roam space and an immersive, psychedelic grocery store-inspired exhibit with doorways to secret worlds—to name just a few of its head-spinning attractions. On this episode of The Big REthink, Fisher joins host Brian Rowley to discuss how technology brings such experiences to life, and how, with in-person events making a long-awaited comeback, it can help organizers take immersion and engagement to all-new levels for their attendees.