But have you noticed the emergence of audio content beyond music?

Podcasts and spoken-word audio destinations are disrupting linear radio stations by giving the power of choice to consumers.

In India, audio used to be synonymous with music.

The promising news is that India is now the third-largest market for spoken-word audio such as podcasts.

With technology democratizing audio and giving people the power of choice, podcast platforms are at a tipping point of growth. | To read full story, visit https://startuparound.com/read/1578807008.0566385/How-Technology-Is-Helping-Reignite-India’s-Love-Affair-With-Audio?ref=audio_experience