Cable, internet, and mobile phones have been the bread and butter of telcos for many years, however, growth in these categories is dwindling and brands are beginning to feel the heat. Today, we speak to Will Gibson, a telco retail and marketing expert who’s seen the industry shift from his days at Blockbuster to becoming an award-winning speaker, thought leader, and retail futurist. He’s going to tell us what he sees as a threat to the future of telcos, and how brands can pivot and stay relevant. 

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