In summary, we have talked about background of Thai people’s personality and cultures. We gave out the example of how Thai people are in this podcast, such as Thai people love funny contents and have a lot of compassion and sympathy, even with strangers. They get easily emotional and tend to remember commercial with humor and emotional appeal over other types of commercial. Furthermore, we gave the examples of two famous commercials in Thailand which are from Chaindrite and Thai life insurance company, the Chaindrite represents humor appeal while Thai life insurance represents emotional appeal.

Creators: Rungpailin Chunpimpanon, Deasyl chozom dorji, Thi minh hao nguyen