Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:

0:00 — Intro

0:18 — Live from Dallas

5:00 — Ideal home size + the Gen Z myth

7:00 — Nike's "walkers tolerated" ad

10:30 — Nike, Lulu & the mushy middle

14:50 — Framework for staying relevant

18:50 — CMFRT's billion-dollar creator army

21:00 — Why big brands won't hit the gas pedal

22:50 — Distribution is the new product

25:30 — Under Armour blew middle America

28:30 — Why your content sucks (not the algorithm)

30:00 — How meta ads actually work

Follow Jordan: @jordanrogers

Follow Ashwinn: @Shwinnabegobrand

Follow Oren: @orenmeetsworld

Newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.