Auric retails its Ayurvedic beverages on both Flipkart and Amazon, but as a seller Deepak prefers Amazon over Flipkart.

And as far as existing categories are concerned, there is premium in doing it at a lower price with private labels.

On the issue of private labels versus other sellers, Harminder said competing with customers and partners was a “bit of a conflict inherent in private labels”.

Late last year, the government reportedly sought details from Amazon and Flipkart on private labels, according to a Times of India October report.

The government’s Department for Promotion of Industry and Internal Trade (DPIIT) is said to have sought several details such as the private label’s contribution to total sales in terms of percentage, their sourcing, and the categories in which the ecommerce giants sell their private labels. | To read full story, visit https://startuparound.com/read/1582513215.0675924/How-the-Amazon-and-Flipkart-private-labels-affect-other-sellers-on-the-ecommerce-platforms?ref=audio_experience